- By the time that Kid Cudi dropped the video for "Day 'N' Nite" last winter, it was hard not to be burnt out on the song. (Hell, they even played it on Entourage months before this thing turned up). Thankfully, the accompanying video was far more visionary and forward thinking than anyone could have expected.
- "We're Not Gonna Take It." "Fight For Your Right (To Party)." Hell, just about any clip by Blink-182. When it comes to classic music videos it always helps to rebel against authority. In 2009, Asher Roth understood this point and he used it to pull off one of the year's most memorable clips. Now, who's up for another game of beer pong?
- People only watch videos on the Internet now? Yeah, that may be true. But no one told Green Day that as they made this cinematic clip about how love in the 21st Century can often feel like making out in a room surrounded by gunfire. The fact that it kind of reminded of us an old Korn video was clearly forgivable.
- That Depeche Mode knows how to make strangely compelling videos should be no surprise to anyone who was old enough to turn on a television in the early ’90s. But what is somewhat shocking is how this bizarre clip, which came twelve records into their career, was able to captivate just about anyone who saw it.
- The biggest challenge facing the “Empire State Of Mind” video? Making a clip as inspiring as the song's Alicia Keys-sung chorus. But as Jay takes us from the projects to the penthouse, he proves that New York really is the one place in the world where any dream can materialize. Even one as outlandish as a former hood kid becoming text message buddies with the President.
- The week that Matt And Kim finished the video for “Lessons Learned,” someone from their camp stopped by our offices to play it. They didn't send a link or messenger over a DVD. They showed up with a laptop and sat there as we watched every frame. This may not seem that significant, but in a time when it's becoming harder to discern the actual currency of a music video, it said a lot.
Once they finished the "Lessons Learned" video, everyone surrounding this inhumanly energetic indie rock duo knew that what they had on their hands was more than just a music video. It was a game-changer. And so, in the weeks after it was released, Matt and Kim said goodbye to the house parties that they had become synonymous with and hello to televised awards shows, strange mainstream news coverage and, well, quite a few year-end lists like this.
That probably didn't seem like a possibility to frontman Matt Johnson when he thought up the clip's simple idea—a non-staged, slow-motion strip-down in Times Square—earlier this year. But as "Lessons Learned" spread across the Internet, it felt the way that music videos used to: It not only captured a moment in time, but also catapulted a couple of nobodies into whatever passes for "fame" these days.
Yet even now, as the year comes to a close, it seems like "Lessons Learned" may be able to do even more than that. In fact, as Johnson acknowledged when we told him that it was topping our list, the success of “Lessons Learned” may finally convince Kim to forgive him for making her take her top off in front of a bunch of strangers. And really, after the year they’ve had, doesn’t the guy deserve that much?
Top 30 Videos of 2009
Posted by
gil
on Saturday, December 26, 2009
Labels:
entertainment,
music
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